Tuesday, December 1, 2009

Miyuki... what?

Very interesting read over at IVY-STYLE about the Miyuki-zoku, whom were the first set of Japanese youth to emulate the fashion/dress of collegiate American Ivy League students.

"Starting in 1945, Japanese authorities generally viewed all Western youth fashion as a delinquent subculture. Despite looking relatively conservative in style compared to the other biker gangs and greasy-haired rebels, the Miyuki-zoku were still caught up in this delinquent narrative. In fact, they were actually the first middle-class youth consumers buying things under the direction of the mainstream media. It was Japanese society that was simply not ready for the idea that youth fashion could be part of the marketplace."
Shout out to the homies at Selectism for the heads up.

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